LeatherNaturally! the industry wide promotional campaign announced at APLF that they were going to “go on the offensive” and challenge misinformation that is being promoted by some NGO’s and pressure groups.
LeatherNaturally! campaign co-ordinator, Mike Redwood said that he would be meeting with NGO’s during the fair to clarify the position of the industry and explain the “real facts”. “We have come to realise that the underlying arguments of pressure groups such as Peta are not strong but they are being picked up by other NGO’s and reported as facts. I will be talking to some NGO’s such as China Water Risk and will explain our position. It is time that we were bold and went on the offensive”, says Redwood.
LeatherNaturally! organised a series of presentations at the “Leather Forum” on April 1 bringing together designers, consultants and tanners. General and basic information about leather was also handed out to visitors attending the seminars or visiting the Leather Club during the fair.