A Leather industry initiative
Despite tanning being almost certainly the oldest industry known to man both its products and production methods are facing increasing challenges as the first decade of the 21st century heads to a close.
The leather sector itself is global yet fragmented and so far no wide-ranging initiative has been taken to defend and promote its interests. There is a chorus of criticism from pressure groups and NGOs often with an ideological axe to grind and increasing competition from materials which successfully imitate the original product.
The objectives of the Leather Naturally initiative are simple:
To inform and inspire the buying public, fashion designers and finished product manufacturers about the use, beauty, versatility and sustainability of leather.
To better inform the public on the shortcomings of synthetic materials made from petrochemical processes which leave a huge carbon footprint on the environment and like radioactive materials, take hundreds if not thousands of years to biodegrade themselves into Mother Earth.
To defend the leather industry against the criticism leveled against the use of animal skins and the alleged dangers caused by cattle ranching and tanning industry to the environment. This is a complex task since it must be recognized that historically tanning has had a negative reputation for its effect on the environment but nowadays modern recycling plants, if properly managed make for cleaner manufacturing.
Fashion designers may combine leather with textiles and synthetic materials, however many of them may not understand how leather is manufactured and the processes. The more they understand, the more they will be inclined to appreciate the beauty and sustainability of leather. Our work will combine the promotion of quality leather with a positioning that encourages all elements of the industry globally to work towards sound and sustainable practices.
It is not be part of the Leather Naturally agenda to audit or attempt to manage the industry in any way but to promote and celebrate the best in leather as a material for the consumer and the designer and for the planet.
The Leather Naturally initiative also seeks to highlight the leather experience from an aesthetic point of view ? It is quite simply "see me, feel me, touch me and smell me".
This initiative is about dialogue and about engaging stakeholders from consumers back to the raw material in an enjoyable and useful conversation about how leather does and can fit into the modern world. Be part of the conversation by subscribing to the Leather Naturally newsletter or learn more about joining the group.